In “What To Say,” psychologist, Dr. Bill Crawford goes way beyond “good communication skills” & uses the latest brain science to show readers what is really happening when others are being resistant, and why trying to explain things to them rationally or defending your position doesn’t work! He then gives specific examples of “what to say” (and what not to say) to ensure that those you are wanting to engage shift from the resistant brain to the receptive brain so that they can truly hear and understand what you are wanting them to know.